The United States is the third-largest country for downloads, accumulating 165 million installs since launch, followed by Canada and the UK in the 4th and 5th place. TikTok users in India, Indonesia, and South Korea, Android, 2019. From left to right this graphic shows ByteDance’s Douyin, Xigua, and Huoshan; Kuaishou; Tencent’s Weishi and Huoguo Shipin; and Baidu’s Haokan Shipin and Quanmin Xiao Shipin. A more worrying ban was instigated in June 2020, with the Indian government declaring that TikTok and other Chinese apps were “prejudicial to sovereignty and integrity of India, defence of India, security of state and public order”. So, without further ado, here’s a roundup of the most newsworthy and jaw-dropping stats about this social media sensation. Let’s check out the current number of U.S specific users. Advertisement. The time spent on TikTok in the US grew 375% year-on-year. The most-followed TikTok user is Charli D’Amelio, with over 90 million followers, which pretty much doubled in 2020 as she passed the previous #1, Loren Gray, in March earlier that year. These are the most popular Users sorted by TikTok followers. In comparison, Facebook declined 26% in the same period, and Instagram inched up by only 6%. As we’ve seen with Snapchat – prior to its recent recovery – however, no bubble is immune to bursting – or having 10-figure sums wiped off its value following a celebrity tweet. accounting for 9% of online time in the world’s most-populous nation as of late 2018. ByteDance’s video-sharing app has surpassed Instagram’s latest figures of 1 billion users, knocking another Facebook owned network from the top. Not bad considering they launched two thirds into the decade the measurement was taken from! What else would you like to see added to this roundup? This saw it pull ahead of even the mighty WeChat, which saw daily usage fall from 40 minutes to 31 minutes. No market compares to China, however – eight out of every 10 minutes viewed on TikTok is viewed in China. A similarly short-lived TikTok ban was enforced in Indonesia in July 2019. Back in February 2019, Digiday reported that in-feed TikTok ads were retailing at $10/impression, with a minimum campaign spend of $6,000. This is despite the fact that TikTok was in fact temporarily banned in the country, for two weeks in April 2019. In September 2019, it was reported that it was well on the way to meeting and beating this target, with revenue in the range of $7 to $8.4 billion (50-60 billion yuan) generated over the first half of the year. Though the proportion varies by country, The New York Times revealed in August that the company's internal data suggested more than a third of TikTok's 49 million daily users in the US were 14 or younger. In China, 60% of TikTok users are within the 25-44 age group. Total TikTok downloads crossed the 1 billion mark in early 2019. TikTok engagement in the U.S. has increased by 1,533% between 2017 to September 2019. An influencer marketing campaign ran by PROYA in support of its Bubble Spa Mask saw 1 million masks sold in a month, and RMB 300 million ($43 million) brought in over the course of three months. These figures are set to rise over 2020. No doubt, many older users will have been left scratching their heads at the rise of this mysterious app. The fondness of those born in the 60s for uploading dance videos is perhaps the highlight of this exercise…, Most-popular Douyin creation/watch categories, by decade of birth. Here is a list of the top 10 countries by userbase on Tiktok. With a rumored valuation of $110-$180 billion, TikTok & Douyin’s parent company Bytedance is now the world’s most valuable startup. This experience allows users to browse a curated library of age-appropriate videos, and today we're pleased to announce a partnership with … Global time spent on TikTok, Dec 2017 – Dec 2019, excluding China, Android. In fact, 69% of TikTok users are aged 13-24, with over 30% of its user base being Gen Z (born 1997-2012). This is something of a blow for TikTok, with 56% of new users reportedly downloading the app after seeing videos shared on other platforms carrying the TikTok watermark. Notably the proportion of Douyin users living in the biggest cities fell significantly between March-May 2017 and March-May 2018. Daily active Douyin user numbers increased by 19.4% over this period. Concerns were also raised around its open messaging system, which allows anyone to message anyone. According to App Ape Labs, we saw that the proportion of US TikTok users who used the app heavily (more than two-thirds of days in month) stood at 22.6% at the end of 2019. The standout feature of Weishi is its lyric and subtitle matching, and access to the sizeable QQ Music library. Notably, he was not backed by either Alibaba or Tencent. Last month, a Filipino fashion designer drew flak after claiming in a TikTok video that the Philippines was the only country in the world that has an embassy in Manhattan because of former lady Imelda Marcos . In the US, 52% of TikTok users are on iOS – though this chimes with the market’s preference for Apple phones. TikTok downloaded 738 million times in 2019, Total TikTok downloads over 1.5 billion – making it the seventh-most downloaded app of the 2010s, It is estimated that 57% of the TikTok/Douyin userbase is based in China, India top market for TikTok downloads in 2019 (if we exclude Chinese Android downloads), with 323 million, Only 9% of US internet users have used TikTok, with 5% more interested in using it; this rises to 49% for teenage users, ByteDance reports 400 DAU of Douyin in China, and claim 68% of Chinese social media users/59% of smartphone users are Douyin users, Musical.ly counted 100 million users at time of August 2018 merger with TikTok, Singer Loren Gray is the most-followed person on TikTok, with close to 40 million followers, On Douyin, the most-followed account belongs to actor, model, and singer Dilraba Dilmurat, with around 55 million followers, Android TikTok users spent 68 billion hours using the app in 2019, China accounts for eight out of every 10 minutes viewed on TikTok, Average daily time on TikTok estimated at 45 minutes, US users open TikTok an average of eight times a day, with sessions averaging just under 5 minutes, Indian users spend 38 minutes daily using TikTok, TikTok one-week retention rate stands at 26%, A late 2018 Global Web Index study found 55% of TikTok users uploaded a video in the last month, compared to 68% who had watched one, TikTok 2019 revenue came to $176.9 million (excluding non-iOS Chinese revenue), ByteDance controls 23% of the Chinese digital app market, ByteDance became the world’s most highly-valued private startup, with a valuation of $78 billion after a SoftBank-led $3 billion investment round, 460,000 families used Douyin to capture moments with their entire family; family-related content received 2.79 billion views and 100 million likes, 6 million videos of parents and children uploaded to the platform, 76 million videos made to welcome newborns, 180,000 videos pertaining to university admissions tests and 380,000 videos pertaining to graduation uploaded, The most-liked profession was teacher, with 620 million likes, followed by nurse and firefighter, With 1.02 billion likes the ‘aging’ filter proved more popular than the ‘baby’ filter (210 million), Charting the speed of the journey in-between were 30.71 million users who used the ‘time goes on’ video option, Most viewed/uploaded city was Beijing, followed by Liaoning (a northeastern province, largest city Shenyang), and Shanghai; Beijing was also the most-liked city, followed by Chengdu, and Shanghai; top travel destinations were Datang Everbright City in Xian, Disneyland Shanghai, and Chengdu Panda Base, Most viewed city outside of China was Bangkok, followed by Seoul, and Tokyo, 89 million ‘knowledge-based content’ videos uploaded; cooking content was the most-popular type of knowledge-based content, followed by foreign language education, and academic subject-based education; one creator’s chemistry videos were viewed by 130 million people, another’s ancient architecture lectures were viewed by 64.1 million, and biology courses from a third were viewed by 41.8 million, Culture-related content received 543.1 billion views. With growth in the Chinese market slowing, this has the potential to severely damage the prospects of one of the three online behemoths. TikTok’s daily engagement rate in the US at this point stood at 29%, which pales in comparison to Facebook’s 96%, Instagram’s 95%, or YouTube’s 95%. The UK, contributing 2% ($2.4 million), was in third place. TikTok, despite being only released in China in 2016, and internationally the year after, still somehow managed to be the seventh-most downloaded app across the 10-year period. ByteDance advertising spend following TikTok/Musical.ly consolidation. In the US, the app has seen a 787.86% increase in users within the same period, going from 11.2 to over 100 million active users. On a device or on the web, viewers can watch and discover millions of personalized short videos. Do you think their growth is sustainable? This did not materialise. The importance of the market to TikTok is clear. This represents close to double 2019’s figure of 68.8 minutes. Users in their 40s are the biggest demographic, followed by 30-somethings. As of October 2019, Lasso had logged 425,000 installs – not in TikTok’s league. An updated figure does not seem to be publicly available – thus we will have to settle for this for now. One in five users was yet to reach to their 20th birthday. TikTok is also blocking users’ ability to download videos created by those 15 or younger. Tik Tok In PC Who Created Tik Tok ? They, however, left TikTok in March 2019, claiming that they did not want to support a site that wasn’t safe (thought to be in reference to the platform’s failure to meet child protection guidelines, and usage of minors’ data). But it’s not just India where the app is popular. Below we can see some of the most-distinctive values of TikTok users, measured by the proportion of users ascribing to each value and how this percentage compares to the average internet user. Douyin kept its launch name in China, and now the twin apps are available in 141 countries, working in 39 languages via the App Store and Google Play. Hootsuite and We Are Social have set the figure at 800 million. In November 2017 ByteDance acquired the popular (also China-based) would-be rival app Musical.ly app for a reported $1 billion. India – 119.3mn users; USA – 39.6mn users; Turkey – 28.4mn users; Russia – 24.3mn users; Mexico – 19.7mn users; Brazil – 18.4mn users; Pakistan – 11.8mn users; Saudi Arabia – 9.7mn users; France – 9.1mn users; Germany – 8.8mn users In overall terms, however, the biggest percentages of users came from so-called Tier 2 cities (Nanjing, Chonqing, Dalian, etc) and Tier 4 cities (smaller cities – by Chinese standards at least), which both laid claim to just over a third of users. An app that we associate more with irreverence here is the tool through which key life moments are documented. TikTok monthly revenue, October 2017 – October 2018. While TikTok users are typically teenagers in the popular imagination, this is coming to be less the case in many markets. This is TikTok’s first attempt to reach an audience through an over-the-top video player. That said, it has not been without its controversies. TikTok managed to persuade the authorities that it had tightened regulations and the app duly found its way back onto the iOS App Store and Google Play Store. As of February 2019, 4% of marketers were using TikTok, making it the least popular platform in this regard. In China, TikTok advertising has been available for much longer, though we do not have clear figures on revenue generated outside of the app store environment. Now celebrities like Will Smith & Jason Derulo have entered the pack, and monster influencers like The Rock, who has 200 million Instagram followers, are not far behind climbing the top 20. 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